Sažetak
Ovaj rad istražuje transformativnu ulogu video-analitike u savremenoj košarci kroz sveobuhvatnu kvalitativnu analizu dva vodeća softverska rešenja – Synergy Sports i Hudl. Primenom kvalitativno-deskriptivne metodologije, istraživanje procenjuje tehničke i metodološke dimenzije oba sistema, uključujući dizajn interfejsa i korisničko iskustvo, dostupnost i korisničku podršku, kao i mogućnosti primene u obuci i takmičarskom okruženju. Posebna pažnja posvećena je pedagoškim i taktičkim implikacijama, odnosno analizi u kojoj meri ovakvi alati redefinišu pripremu, donošenje odluka i evaluaciju sportskih performansi. Analiza pokazuje da Synergy Sports nudi visokosofisticirane funkcionalnosti prilagođene profesionalnim ligama i vrhunskom nivou takmičenja, dok Hudl, zahvaljujući svojoj fleksibilnosti i dostupnosti, zauzima centralnu ulogu u obrazovnim i amaterskim kontekstima. SWOT analiza dodatno ističe njihove prednosti i nedostatke, ukazujući na različite strateške oblasti u kojima svaki sistem ostvaruje maksimalan uticaj. Zaključci ukazuju da video-analitika, iako posredovana savremenim tehnologijama, ne zamenjuje trenersku intuiciju; naprotiv, ona proširuje granice taktičkog promišljanja i uvodi novu epistemologiju sportskog znanja.
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Key words
video-analitika, analiza performansi, trenerska praksa, sportska pedagogija.
