Search

Search for an article

Search results

LANGUAGE OF VICTORY AND TOGETHERNESS: A CASE STUDY OF HANDBALL CLUB MRK ČAKOVEC’S SOCIAL MEDIA PRESENCE

Authors: Tina Smolković

THE SIGNIFICANCE OF THE PARTICIPATION OF THE CROATIAN SOCCER REPRESENTATION IN LARGE COMPETITIONS FOR THE DEVELOPMENT OF SOCCER IN CROATIA

Authors: Josip Miočić, Bepo Žura

FAN CULTURE AND ITS INFLUENCE ON FOOTBALL: INSIGHTS FROM CROATIAN SUPPORTERS

Authors: Martina Ferenčić, Lucija Čehulić

SPORT AS AN ECONOMIC DRIVER: ANALYSIS AND REVIEW OF EUROSTAT’S SPORT SATELLITE ACCOUNT 2025

Authors: Gruja Kostadinović, Marija Ilievska Kostadinović

ETHICAL AND LEGAL ASPECTS OF GUERRILLA AND AMBUSH MARKETING IN SPORTS – CASE STUDY BREWDOG-A

Authors: Mane Narančić, Biljana Vitković

FROM THINKING TO FEELING – HEURISTICS IN SPORTS MEDIA MARKETING

Authors: Ivana Baltezarević, Radoslav Baltezarević, Marijana Zimonjić

PRESS CONFERENCE AS A TECHNIQUE FOR BUILDING OF MEDIA RELATIONS IN SPORTS AND AN INCREASE OF CONTENT ABOUT MEGA- SPORT EVENTS

Authors: Milovan Vuković , Goran Babić , Aleksandra Vuković

CONSUMER BEHAVIOR AND FACTORS INFUENCING THE CHOICE OF SPORTS EQUIPMENT IN SERBIA

Authors: Marko Pavlović, Dragana Đurić , Marijana Milunović , Darko Anačkov , Aleksandar Brčić

MARKETING PREDICTORS OF ETHICAL DIMENSIONS IN PREDICTING SATISFACTION AND INTENTION TO BUY AGAIN IN CADET FOOTBALL PLAYERS

Authors: Miroljub Ivanović, Irina Ćosić