SMB 2025 Vol. 11 No. 2

Vol. 11 No. 2 (2025): SPORT MEDIA AND BUSINESS

Articles

THE IMPACT OF SOCIAL MEDIA ON THE PROMOTION OF RECREATIONAL SPORTS

Authors: Sara Dimovska

FROM RECREATION TO ELITE SPORT: CYCLING AS A LIFESTYLE AND ITS IMPACT ON HEALTH, WELL-BEING, AND SOCIAL CONNECTEDNESS

Authors: Dejan Dašić, Borivoje Baltazarević, Milan Stanković

LANGUAGE OF VICTORY AND TOGETHERNESS: A CASE STUDY OF HANDBALL CLUB MRK ČAKOVEC’S SOCIAL MEDIA PRESENCE

Authors: Tina Smolković

THE SIGNIFICANCE OF THE PARTICIPATION OF THE CROATIAN SOCCER REPRESENTATION IN LARGE COMPETITIONS FOR THE DEVELOPMENT OF SOCCER IN CROATIA

Authors: Josip Miočić, Bepo Žura

FAN CULTURE AND ITS INFLUENCE ON FOOTBALL: INSIGHTS FROM CROATIAN SUPPORTERS

Authors: Martina Ferenčić, Lucija Čehulić

THE PERSPECTIVE OF DIGITAL MARKETING OF THE SPORT MEGA EVENTS IN THE 21st CENTURY

Authors: Miloš Trkulja, Milijanka Ratković, Andrijana Kos Karavan

WHAT HAS NIKE DONE WITH THE BATON OF STEREOTYPES IN THE MEDIA

Authors: Paula Čatipović

CAREER DEVELOPMENT TRENDS OF THE WTA TOP 100 TENNIS PLAYERS

Authors: Dejan Žličar, Petar Barbaros, Tomislav Hublin