SMB 2025 Vol. 11 No. 3

Vol. 11 No. 3 (2025): SPORT MEDIA AND BUSINESS

Articles

SPORT AS AN ECONOMIC DRIVER: ANALYSIS AND REVIEW OF EUROSTAT’S SPORT SATELLITE ACCOUNT 2025

Authors: Gruja Kostadinović, Marija Ilievska Kostadinović

ETHICAL AND LEGAL ASPECTS OF GUERRILLA AND AMBUSH MARKETING IN SPORTS – CASE STUDY BREWDOG-A

Authors: Mane Narančić, Biljana Vitković

FROM THINKING TO FEELING – HEURISTICS IN SPORTS MEDIA MARKETING

Authors: Ivana Baltezarević, Radoslav Baltezarević, Marijana Zimonjić

PRESS CONFERENCE AS A TECHNIQUE FOR BUILDING OF MEDIA RELATIONS IN SPORTS AND AN INCREASE OF CONTENT ABOUT MEGA- SPORT EVENTS

Authors: Milovan Vuković , Goran Babić , Aleksandra Vuković

CONSUMER BEHAVIOR AND FACTORS INFUENCING THE CHOICE OF SPORTS EQUIPMENT IN SERBIA

Authors: Marko Pavlović, Dragana Đurić , Marijana Milunović , Darko Anačkov , Aleksandar Brčić

MARKETING PREDICTORS OF ETHICAL DIMENSIONS IN PREDICTING SATISFACTION AND INTENTION TO BUY AGAIN IN CADET FOOTBALL PLAYERS

Authors: Miroljub Ivanović, Irina Ćosić

A VISION FOR THE IMPACT OF FINANCIAL MARKETS ON SPORTS COMPANIES IN ALGERIA

Authors: Isaam Layadi , Samir Ben sayah , Brahim Trad

AGILITY ASSESSMENT TESTS IN WHEELCHAIR BASKETBALL PLAYERS – A SYSTEMATIC REVIEW

Authors: Stefan Stojanović, Miljan Hadžović, Ismail Ilbak, Ana Lilić, Bojan Jorgić, Tamara Ilić

THE IMPORTANCE OF USING GENERATIVE ARTIFICIAL INTELLIGENCE APPLICATIONS IN ENHANCING THE TEACHING EFFICIENCY OF PHYSICAL EDUCATION AND SPORTS TEACHERS AT THE ELEMENTARY LEVEL

Authors: Radhwane Hamadi

COMPARATIVE ANALYSIS OF BODY COMPOSITION OF FEMALES FROM THREE EUROPEAN COUNTRIES

Authors: Nemanja Ćopić, Svetlana Petronijević, Irene Ferrando-Terradez, Maria Eugenia Bertaccini, Goran Prebeg

TURNING ATHLETES INTO ENTREPRENEURS: THE POWER OF PROJECT BASED LEARNING IN SPORTS MANAGEMENT. THE CASE OF FIFA CIES INTERNATIONAL PROGRAMME AT CAIRO UNIVERSITY, EGYPT

Authors: Mohamed Ahmed Qotb, Islam Rashed