SMB 2026 Vol. 12 No. 1

Vol. 12 No. 1 (2026): SPORT MEDIA AND BUSINESS

Articles

THE INFLUENCE OF A WRESTLER’S PREPARATION ON SUCCESS AND MORPHOLOGICAL COMPOSITION

Authors: Milan Marković, Milivoj Dopsaj, Mehmet Ismail Tosun

EFFECTS OF A TRAINING PROGRAM ON STRENGTH DEVELOPMENT IN SENIOR TABLE TENNIS PLAYERS

Authors: Đorđe Pavlović, Stefan Đorđević

MOTIVATION FOR PHYSICAL ACTIVITY AMONG ATHLETES AND RECREATIONAL PARTICIPANTS IN SERBIA

Authors: Katarina Gačević

MODEL CHARACTERISTICS OF THE MORPHOFUNCTIONAL STATE OF HIGHLY QUALIFIED ATHLETES FROM VARIOUS SCHOOLS PRACTICING SANDA

Authors: Natalia Nikolaevna Zakharyeva

ACADEMIC GUIDANCE IN UNIVERSITY TRAINING SYSTEMS IN THE SPORTS FIELD: BETWEEN STUDENTS’ ASPIRATIONS AND AVAILABLE PROFESSIONAL OPPORTUNITIES

Authors: Abdelkader Naami, Nabil Kerfas, Salah Eddine Lefreid

DIGITAL PLATFORMS AND ARTIFICIAL INTELLIGENCE IN SPORTS MARKETING: BOOSTING CUSTOMER INTERACTION AND PERSONALIZATION

Authors: Nevenka Popović Šević

ORGANIZATIONAL AND MANAGERIAL CHALLENGES OF SPORTS AND MEDIA ORGANIZATIONS UNDER CONDITIONS OF DIGITAL TRANSFORMATION AND MARKET INNOVATION

Authors: Miloš Nikolić

DOPING (USING STIMULANT MEDICATIONS) AS A CRIMINAL OFFENSE AND MEDIA REALITY: AN ANALYSIS OF REPORTING ON PROHIBITED SUBSTANCES IN SPORT

Authors: Aleksandra Jovanović, Aneta Atanasovska Cvetković

THE INFLUENCE OF MANAGER’S ACTIVITIES AND CHARACTERISTICS ON STRATEGIC ACTION AND BUSINESS RESULTS WITH MODERATION EFFECTS ON MOTIVATION AND REWARD (EXAMPLE OF SERBIA)

Authors: Jelena Premović, Slaviša Jovanović, Sanja Dobičanin