Abstract
https://doi.org/10.58984/smb2601129p
Uncertainty and changeability of the modern market impose a need for strategic, proactive action of the company. The goal of the company is to achieve competitive advantages which require the application of strategic management. Efficiency of strategic action is conditioned by the management activities which are carried out in the company, but also by the characteristics of managers who are in charge of their realization. The authors research the activities and characteristics of managers in business improvement and achieving the best possible competitive position of the company. In that purpose, the original empirical research is conducted in which participated 327 managers of different levels employed in companies in Serbia. The research results were processed using a software program IBM SPSS Statistics 25 and they confirmed the influence of the manager’s activities and characteristics on the achievement of more efficient and productive work, through the effective strategic action of the company.
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Key words
managers, strategic management, motivation, reward, competitive advantages, sports management
