GAVRILOVIĆ, Ana. ANALYSIS OF THE MOST SUCCESSFUL MARKETING CAMPAIGNS IN SPORTS AND THEIR IMPACT ON SPORTS ORGANIZATIONS . SPORT, MEDIA AND BUSINESS, [S. l.], v. 10, n. 2, p. 87–105, 2024. DOI: 10.58984/10.58984/smb2402087g. Disponível em: https://smb.edu.rs/index.php/smb/article/view/138.. Acesso em: 26 mar. 2025.