ANALYSIS OF THE MOST SUCCESSFUL MARKETING CAMPAIGNS IN SPORTS AND THEIR IMPACT ON SPORTS ORGANIZATIONS

Authors

DOI:

https://doi.org/10.58984/10.58984/smb2402087g

Keywords:

sports marketing, marketing campaigns, marketing strategies in sports, sports branding

Abstract

This paper explores key marketing strategies that have led to success in sports organizations worldwide. The focus is on analyzing the most successful marketing campaigns in sports, examining their fundamental elements and effects on branding, audience engagement, financial results, and social influence. Through thorough literature review and case studies, examples of sports campaigns that have become icons in the world of marketing have been identified. These examples span various sports disciplines and formats, from global sporting events like the Olympics to local sports teams. The analysis will focus on branding strategies, social media usage, sponsorships, as well as innovative approaches in audience interaction. Special emphasis will be placed on measurable outcomes of these campaigns, including increased fan base, sponsorship revenue, ticket and merchandise sales, and impact on social awareness and engagement. By analyzing the success data of these campaigns, the study explores how marketing strategies have influenced the transformation of sports organizations and the development of sports marketing as a key factor in sports business. Through this study, the aim is to provide deeper insights into how sports organizations can effectively use marketing strategies to achieve their goals, increase revenue, and build lasting relationships with their audience. These insights will be valuable for sports organization managers, marketing professionals, and anyone interested in sports business and marketing.

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Published

2024-07-12

How to Cite

Gavrilović, A. (2024). ANALYSIS OF THE MOST SUCCESSFUL MARKETING CAMPAIGNS IN SPORTS AND THEIR IMPACT ON SPORTS ORGANIZATIONS . SPORT, MEDIA AND BUSINESS, 10(2), 87-105. https://doi.org/10.58984/10.58984/smb2402087g

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